Privacy Policy

1. Who We Are

We are Blue Edge Automation Ltd, a UK-based company that acts as an agent selling wine online. We take your privacy seriously and are committed to protecting your personal information.

Our registered address is:
5 Humber Rd, London, SE3 7LT

You can contact us at:
📧 info@sommelier.ai

2. What Personal Data We Collect

When you use our website or purchase from us, we may collect:

Data Type	Example
Contact details	Name, email, phone number
Delivery info	Shipping and billing addresses
Transaction details	Products purchased, payment method (via Stripe/Paypal)
Marketing preferences	Your consent for emails/newsletters
Technical data	IP address, browser type, device type (via cookies)

3. How We Use Your Data

We use your data to:

• Fulfil your orders
• Contact you about your purchase
• Send you updates and offers (if you opt-in)
• Improve our website and services
• Comply with legal and tax obligations

4. Legal Basis for Processing

Under UK GDPR, we rely on:

Purpose	Legal Basis
Processing orders	Contract
Sending marketing emails	Consent (or soft opt-in for customers)
Running the website	Legitimate interests
Keeping transaction records	Legal obligation

5. Who We Share Your Data With

We only share your data with trusted third parties when necessary:

• Our retail partner (to fulfil your wine orders)
• Payment processors (e.g. Stripe, PayPal)
• E-commerce platforms (e.g. Shopify)
• Email marketing tools (e.g. Mailchimp, Klaviyo)
• Delivery providers (e.g. Royal Mail, DPD)

We never sell your data.

6. How We Protect Your Data

We use industry-standard security tools including:

• Secure servers (SSL)
• Encrypted payment processing
• Two-factor authentication
• Access controls

Only authorised staff and partners can access your data.

7. How Long We Keep Your Data

We keep:

• Order data for 6 years (accounting/tax purposes)
• Marketing data until you unsubscribe
• Abandoned carts / tracking cookies for up to 12 months

You can ask us to delete your data at any time (see below).

8. Your Rights Under UK GDPR

You have the right to:

• Access your data
• Correct inaccurate data
• Request erasure
• Object to or restrict processing
• Withdraw consent (for marketing)
• Lodge a complaint with the ICO: https://ico.org.uk/

To exercise your rights, email us at: info@sommelier.ai

9. Cookies

We use cookies to:

• Track orders and website activity
• Improve user experience
• Support analytics (e.g. Google Analytics)

You can manage cookies via your browser settings or through our cookie banner.

10. Changes to This Policy

We may update this policy from time to time. The latest version will always be posted on our website with the effective date.